Which of the following choices would likely require the highest bid amount?

(A) broad match

(B) brand keyword

(C) exact match

(D) phrase match


If you’re creating campaigns with manual targeting then you need to bid the highest for exact match keywords. This is because an exact match keyword will lead to the highest number of conversions as it satisfies the search query exactly.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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