Which of the following examples best articulates the use of an alternative purchase report?

(A) A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.

(B) A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.

(C) An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.

(D) A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.

Explanation

An Alternative Purchase Report provides you with the details of alternative products bought by customers that aren’t available with you. The best example that articulates the use of an alternative purchase report is a home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.

Conclusion

This question is a part of the Amazon Retail for Advertisers Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Retail for Advertisers Certification Assessment Answers page.

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