Which of the following ideas should you consider implementing when writing your ad?

(A) ‚ÄčDescribe what sets your product apart

(B) List the price of your product or service

(C) Include a call to action

(D) Add special characters and emojis

(E) All of the above


Microsoft Ad policies don’t allow the use of special characters that are not used as a part of language and emojis. You should mention the unique features in your product that sets you apart from your competitors. You should list the prices of your products and services so that people don’t have to go looking around for them. Last but most important, you should add a Call-To-Action(CTA) to drive users to your website where they can purchase your product or service.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

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