Which of the following ideas should you consider implementing when writing your ad?

(A) ​Describe what sets your product apart.

(B) List the price of your product or service

(C) Include a call to action

(D) Enhance your Expanded Text Ad with ad extensions

(E) All​ of the above


When writing your ad you should consider the following things. You should mention the unique features in your product that sets you apart from your competitors. You should list the prices of your products and services so that people don’t have to go looking around for them. You should use Ad extensions to list out more features and other important information which increases engagement with your ad. Last but most important, you should add a Call-To-Action(CTA) to drive users to your website where they can purchase your product or service.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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