(A) Display advertising is cheaper than search advertising
(B) Appearing on relevant websites offering advertising space
(C) Ads can appear at the top of search engine results pages
(D) Display ads are more likely to be clicked on
When you bid on keywords in Search ads you can only appear for those keywords in search engines like Google, Bing, etc. But, if you buy display advertising then you can place your ads in niche relevant websites which means the audience is already familiar with your niche, and chances are you will receive more clicks and conversions.
Hence, display ads have the benefit of appearing on relevant websites offering advertising space.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.