(A) Search ads are more likely to be clicked on
(B) Search advertising is cheaper than display advertising
(C) Search advertising allows ads to be created in multiple formats
(D) Search advertising is shown to customers who are searching for your specific terms
In the case of search advertising, a person is shown ads when he/she is searching for a specific term. Since the person is already looking for something, he/she is more targeted to that specific search term and the chances of getting a click on the relevant search ad is very high.
Example – If you are searching for a digital marketing course and you are shown two ads
(1) Ad to an online digital marketing course
(2) A back pain ad
You are more likely to click the first ad because you were searching for that specific term. Display ads don’t have this advantage.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.