(A) Reach out to potential customers actively looking for your product or service
(B) Create different types of ad formats to show to potential customers
(C) Target people based on their interests and habits
(D) SEM is a lot cheaper than any other advertising medium
In Search Engine Marketing, users would be searching for phrases (keywords) related to your niche. If you target those phrases on your website then you can reach to customers who are already interested in the niche and are more likely to purchase your product or service.
The great thing about SEM is Users are actively looking for products or services, all you have to do is get your website in front of them using PPC ads or by doing great SEO and ranking at the top of the search engine.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.