Which of the following is a core benefit of Google Ads automated bidding?

(A) User ID-based bidding

(B) Impression share-based bidding

(C) Daily budget pacing

(D) Auction-time bidding

Explanation

A core benefit of Google Ads automated bidding is the Auction-time bidding feature. This feature uses Google’s bidding algorithms and tailors bids to each user’s unique context, using relevant signals present at auction time.

Auction-time bidding is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. This saves time and manual effort because the process is automatic and uses Google’s ad algorithms.

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment, Google Ads Display Certification Knowledge Check Assessment and Check your Knowledge section of Increase Efficiency with Automated Bidding unit. You can find all the answers to all exams in our Google Ads Search Certification Knowledge Check Assessment Answers page, Google Ads Display Certification Knowledge Check Assessment Answers page, and Increase Efficiency with Automated Bidding Answers page.

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