Which of the following is a core benefit that content marketing can bring to a business’s online presence?

(A) It can improve sales by directing more traffic to your website

(B) It can enable a business to create a bank of content, which can be reused to create ads

(C) It helps a company identify its biggest competitors

(D) It provides you with another channel to push sales and promotional messages to customers on a regular basis


If you select the right keywords to target then content marketing can bring lots of targeted visitors to your website and improve your sales. Before implementing a content marketing strategy, a business should research the keywords that can potentially bring them sales and then implement a content marketing strategy around those keywords.

With content marketing, you can target a lot of keywords and if you rank for those keywords in search engines like Google then you will get traffic and sales for free.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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