(A) 2-way conversation with customers
(B) Not being present on every social media platform
(C) Not having the resources to respond to comments and questions in a timely manner
(D) Spending too much time reviewing social media analytics
The biggest pitfall when using social media for business is the lack of resources for responding to comments and questions in a timely manner. You cannot use automated chatbots to respond and you cannot sit on social media networks to answer questions for the whole day. You need to set up dedicated teams that manage your responses in social media channels. You can use 2 teams in different shifts to cover the entire day but you will have to spend a fair bit of money on that.
This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.