Which of the following is an accurate definition of what a content marketing campaign involves?

(A) Creating and posting content ad-hoc when you have the time

(B) The creation of time-sensitive content that can be published through various channels

(C) Regularly emailing customers with news about a business’s products or services

(D) The creation and promotion of online materials with the goal of increasing interest in a product or service

Explanation

A content marketing campaign is designed to attract customers to your website and increase their interest in a product or service by writing articles based on certain keywords and then promoting them through different channels. You need to first define a content marketing plan. Next, you have to research keywords and then create content based on these keywords. Lastly, you need to promote these articles through different marketing channels.

Conclusion

This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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