Which of the following is an example of a brand halo conversion?

(A) A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.

(B) A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.

(C) A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.

(D) A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

Explanation

A brand halo conversion occurs when a customer clicks on an advertiser’s sponsored ad and then purchases a product that is not directly promoted by that sponsored ad campaign but is still associated with the advertiser’s brand. So, if a customer clicks on a sponsored ad for tennis shoes from a particular vendor and then purchases dress shoes from that vendor then it is considered as a brand halo conversion.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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