Which of the following is an example of a ‘call to action’ on a website?

(A) A list of phone numbers customers can use to get in contact with you

(B) A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

(C) An icon button that takes the customer to your social media accounts

(D) A hotline phone number that helps users complete their purchases

Explanation

A Call to Action is a link or button that prompts the user to take a specified action by clicking on that link or button. For example – A ‘Get directions to our store’ button which when clicked, redirects to a map that displays the directions to the based on the customer’s current location. Other examples – A ‘BUY NOW’ button which when clicked, redirects to the payments page of the product website or A ‘Sign Up’ button which when clicked, signs you up to the email newsletter and redirects you to the confirmation page.

Conclusion

This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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