Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

(A) The number of sales you make from the ad

(B) The cost of each ad you publish

(C) The cost of creating the ad

(D) A prediction of sales you can make from your ad


Advertising networks keep track of the cost of each ad you publish. This data is then shared with other businesses because it is used to calculate the average bid of a display ad for various targeting options. Whenever you create a display ad campaign, you are shown the average bid data. This data is calculated from the cost of each ad published by different businesses for their display ad campaigns.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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