Which of the following is NOT a category you should organize your content audit by?

(A) Buyer’s journey stage

(B) Content length

(C) Marketing funnel stage

(D) Content title


You should never organize your Content Audit by Content length. The length of your content won’t shed light on the strengths and weaknesses of your content. In some cases, Shorter articles can do better than long ones while in other cases a long-form article may do better. Therefore, the content length is not a reliable metric to organize your content audit.

Instead, you can use other metrics such as The stage at which the buyer is in their journey, or the stage at which they are in the Marketing Funnel, or you can also categorize your content audit using Content Titles.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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