(A) According to the “mere-exposure effect” study, humans like familiarity.
(B) Your website shouldn’t make users do extra work to understand the content between pages.
(C) Consistency helps the flow of your website.
(D) Consistency is one of the primary factors for increasing the conversion rate.
This question is a part of the HubSpot Contextual Marketing Certification Exam. You can find answers to all the questions asked in the HubSpot Contextual Marketing Certification Exam Answers page.