Which of the following is NOT a storytelling best practice?

(A) Create emotional appeal through your content

(B) Be consistent and authentic

(C) Use the third-person point of view

(D) Your story should be clear and concise


Using the third-person point of view decreases the feeling of importance among the customers. The best way is to introduce the customers as characters in your story and use the second-person point of view to tell the story.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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