(A) Create emotional appeal through your content
(B) Be consistent and authentic
(C) Use the third-person point of view
(D) Your story should be clear and concise
Using the third-person point of view decreases the feeling of importance among the customers. The best way is to introduce the customers as characters in your story and use the second-person point of view to tell the story.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.