Which of the following is NOT an ad copywriting best practice?

(A) Focus on value

(B) Use simple language

(C) Include conversational CTAs

(D) Use acronyms


Using acronyms is not an ad copywriting best practice because when we use acronyms we assume that our readers already know the full form of the acronyms which may not be true all the time.

If your readers can’t understand the acronyms then they won’t click your ads because they cannot connect with your ad copy or landing page copy. So, using acronyms is not considered a best practice in copywriting.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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