(A) A targeting option for publishers
(B) A marketplace between online publishers and advertisers
(C) A payments system for online ad campaigns
(D) A targeting option for advertisers
A display advertising network is a marketplace that connects online publishers with advertisers. Publishers submit their websites with the ad network and Advertisers create display ad campaigns that are displayed on the publisher’s websites.
Advertisers spend money to drive clicks and conversions while the publishers are paid by the ad network for the ad space on their website.
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