Which of the following is the most accurate analogy for a display advertising network?

(A) A targeting option for publishers

(B) A marketplace between online publishers and advertisers

(C) A payments system for online ad campaigns

(D) A targeting option for advertisers

Explanation

A display advertising network is a marketplace that connects online publishers with advertisers. Publishers submit their websites with the ad network and Advertisers create display ad campaigns that are displayed on the publisher’s websites.

Advertisers spend money to drive clicks and conversions while the publishers are paid by the ad network for the ad space on their website.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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