Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

(A) No action should be taken

(B) Increase bids and frequency caps on these line items

(C) Shift budget away from these line items to lower performing/delivering line items

(D) Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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