Which of the following is true when purchasing ad placements on an advertising network?

(A) You always need to contact the owner of the website to buy ads on their page

(B) The network provides data on the click-through-rate

(C) The network provides names of the people who click your ad

(D) The network will continue to show your ad for 7 days once your budget has expired

Explanation

Ad networks provide data on the Click-Through-Rate(CTR) of your individual display ads on a display ad campaign. This data is calculated from the number of clicks your ads get from the total number of impressions it gets. If your ad gets 1 click from 100 impressions then your CTR is 1%.

Conclusion

This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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