Which of the following isn’t a possible data source for auction-time bidding in Search Ads 360?

(A) Formula columns

(B) Search engine data

(C) Google Analytics data

(D) Offline conversions

(E) Floodlight conversions

Explanation

Google Analytics data isn’t a possible data source for auction-time bidding in Search Ads 360.

Data sources available for auction-time bidding in Search Ads 360 are Formula columns, Search engine data, Offline conversions, and Floodlight conversions.

Conclusion

This question is part of the “Activate Google Auction-Time Bidding” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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