Which of the following might generate invalid clicks? (Select 2)

(A) Trademark infringement

(B) Search engine robots

(C) Fraudulent activity

(D) Increased clicks due to recent news about your company


Search engine robots crawl the search engine results pages to index websites and might click on your ads. This is considered an invalid click. Some illegitimate or unintentional clicks may result from malicious software, bots, and other automated tools. These clicks are also called Invalid clicks.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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