Which of the following represents an exact match keyword?

(A) “dog treats”

(B) [dog treats]

(C) dog treats

(D) -dog treats


An exact match keyword is denoted by writing the keyword inside square brackets. So if your keyword is dog treats then the exact match modifier will be written as [dog treats].

The exact match modifier prompts your ads when the search query is an exact match with your keyword, or the search query means the same thing as your keyword and includes close variations of your keyword, like misspellings, plurals, and synonyms.


This question is a part of the HubSpot Digital Advertising Certification Exam and the HubSpot Digital Marketing Certification Exam. You can find answers to all the questions asked in both these exams on our HubSpot Digital Advertising Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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