Which of the following search terms would be considered a broad match for the keyword “artist easel?”

(A) “easel for artists“

(B) “easels for art class“

(C) “table top easel“

(D) “art easel”


In the case of broad match keywords, your ad may appear when a customer’s search term contains all of the keyword terms or their close variants, such as plural forms, acronyms, stemming, abbreviations, and accents in any order. The main keyword, in this case, is “artist easel” so the search term should be “easel for artists” because it has the accent and the plural form of “artist easel.”


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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