(A) “artist easels”
(B) “table top artist easel”
(C) “artist easel for painting”
(D) “standing artist easel”
For the exact match keyword phrase, the search query used by the customer should match the exact word or phrase or should be a very close variation of it like singular, plural, etc. In this case, the main keyword is “artist easel” so the exact match keyword should be “artist easels” because it is a close variation (plural version) of the main keyword.
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