Which of the following statements about private marketplaces (PMPs) are true?

(A) PMPs leverage Amazon’s header-bidding integrations.

(B) PMPs are invitation-only marketplaces.

(C) PMPs extend the benefits of programmatic to specific publisher buys.

(D) PMPs allow advertisers broader access to third-party supply.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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