Which of the following statements describes ads.txt?

(A) It’s an initiative from the IAB.

(B) It’s intended to help publishers receive more advertiser spend that might otherwise go toward unauthorized inventory.

(C) It’s intended to improve transparency in programmatic advertising.

(D) All of the above.

Explanation

All of the above statements describes ads.txt. Authorized Digital Sellers, or ads.txt, is an initiative from the IAB to improve transparency in programmatic advertising.

You can create your own ads.txt files to identify and publicly declare who is authorized to sell your inventory. The files are publicly available and crawlable by buyers, third-party vendors, and exchanges. It’s intended to improve transparency in programmatic advertising.

Use of ads.txt isn’t mandatory, but it’s highly recommended. An ads.txt file can help you protect your brand from unauthorized inventory that’s intentionally mislabeled as originating from a specific domain, app, or video. Declaring authorized sellers can help you receive more advertiser spend that might otherwise go toward unauthorized inventory.

It’s intended to help publishers receive more advertiser spend that might otherwise go toward unauthorized inventory.

Conclusion

This question is a part of the Check your Knowledge section of the “Create an ads.txt file in Ad Manager” lesson from the “Manage Settings with the Admin Tab” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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