Which of the following statements is true when describing how retargeting ads work?

(A) Retargeting ads are visible to people who haven’t been on your website yet

(B) Once a user visits your site, the code drops an anonymous browser cookie

(C) Once your customer purchases, you can not turn off the retargeting ad

(D) Retargeting will always drive customers to your site


Retargeting Ads work in the following way: Firstly, you place a tracking code(Pixel) on your website. When a visitor comes to your website, this tracking code drops an anonymous browser cookie. Now, when that cookied visitor browses the internet, the cookie informs your retargeting ad provider about that visitor and your retargeting ad will be shown to them.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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