Which of the following statements is true when it comes to taking a business online?

(A) Stick to what you are doing and don’t make changes

(B) The same content works across online and offline platforms

(C) Use analytics to make informed decisions

(D) Use analytics to track your customers across the Internet


Among the options, the only correct choice is using analytics to make informed decisions. Analytics tools can give you data on which pages are getting most visits, which products are getting the most conversions, which device type is providing more, conversions, which locations provide the most visits and conversions, etc. This type of data is very useful because you can make important decisions for your website from this data.

Example – If your website is getting a lot of conversions from desktops and very few from mobile devices then you need to make your website responsive or you need to target ads focused on desktop devices.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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