(A) Create broadly applicable UPRs with high floor prices
(B) Assess eCPM performance across your non-guaranteed inventory to help set optimal price floors
(C) Structure your rules from broad to narrow
(D) Create UPRs to address business objectives and constraints
This question is a part of the Check your Knowledge section of the “Create Unified Pricing Rules” lesson from the “Manage Ads with Rules and Protections” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.