Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

(A) It will help the ad stand out and encourage people to click it

(B) It will guarantee the ad appears at the top of the search results

(C) It will increase the amount of users across your entire website

(D) It can increase the quality score of your ad


Using offers and promotions in the ad copy can increase the clicks to your website and it will also help the ad to stand out. People love offers and promotions, so if you include them in your ad copy then your Click Through Rate (CTR) will increase and it will make your ad more special than other mundane ad copies.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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