Which of the following would be described as a good business goal to set for your social media campaigns?

(A) Increase staff morale

(B) Increase audience engagement

(C) Increase customer satisfaction

(D) Increase overall profit


When you are running a social media campaign then your business goal should be to increase the audience engagement. This is because if you get more likes, shares, and comments on your post then the ad cost will go down and your or organic reach will increase. This means you will pay less and get more people to see your ad.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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