Which of the reasons below best describes why viewability matters?

(A) Viewability can help increase the long-term value of your inventory.

(B) Viewability is important to advertisers.

(C) Viewability tracking can inform your inventory placement strategy.

(D) All of the above.

Explanation

Viewability matters because of the following reasons:

  • Viewability can help increase the long-term value of your inventory.
  • Viewability is important to advertisers.
  • Viewability tracking can inform your inventory placement strategy.

Conclusion

This question is a part of the Check your Knowledge section of the “Get familiar with viewability” lesson from the “Boost Your Active View Score in Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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