Which of these is a good practice to keep in mind when sending emails to your contacts?

(A) Run an A/B test on your subject line to determine which one works best

(B) Send the same generic and simple message to your entire contact database

(C) Include enough content in the email so there is no need for them to click away to read further elsewhere

(D) Only include a call-to-action on the landing page you’re linking to in the email


The most important part of your email is the Subject line. If your subject line cannot generate enough interest in the user then they will never open your email. Therefore, it’s extremely important that you run A/B tests on your subject line. You should test as many subject lines as possible to determine which works the best for you. You can determine this by the increase in Email Open Rates. If people are opening your emails then the subject line is working.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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