Which of these is an important factor in the paid search auction system?

(A) How famous your brand name is

(B) How cool your logo is

(C) How long your business has been around

(D) How relevant your ads are


Ad relevancy is an important factor in the paid search auction system because the relevancy of your ad affects the Quality score metric used by search engines to rank search ads on the Search Engine Results Page. If you bid the same as your biggest competitor and your Ads are more relevant then, your Search Ad will be at a higher position than your competitor’s Ad.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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