Which of these is NOT a part of a Social Media Strategy?

(A) Social Media Audit

(B) Budget, Tactics, and Tools

(C) Social Media Goals and Objectives

(D) Crisis Management Plan

(E) Prospecting Strategy for Sales Leads


Social Media strategy is used to create brand awareness and also generate leads but it cannot be used as a Prospecting Strategy for Sales Leads. The Sales team needs to create a prospecting strategy to follow up with the sales leads and it is not the job of the Marketing team.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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