Which one of the following is something that you should include in your ad?

(A) Everyday people, not celebrities

(B) A call-to-action

(C) A cat in a hat (everyone loves cats on the Internet, right?)

(D) User generated content


If you don’t have a call-to-action in your ad, then it is difficult to measure the success of your ad and realize a return on your investment.


This question is from the Quiz section of the third lesson “Creating Remarkable Instagram Ad Content” from the HubSpot How to Advertise on Instagram course.

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