(A) Everyday people, not celebrities
(B) A call-to-action
(C) A cat in a hat (everyone loves cats on the Internet, right?)
(D) User generated content
If you don’t have a call-to-action in your ad, then it is difficult to measure the success of your ad and realize a return on your investment.
This question is from the Quiz section of the third lesson “Creating Remarkable Instagram Ad Content” from the HubSpot How to Advertise on Instagram course.