(A) Event, Category, Action, Label
(B) Category, Action, Label, Total Events
(C) Category, Action, Label, Unique Events
(D) Category, Action, Label, Value
There are a total of four parameters that can be included with an Event Hit. (1) Category – It is a name used to group objects for analyzing. Example – Videos, Files, Pictures, etc. (2) Action – It is used to name the type of interaction that you want to analyze on a webpage. Example – You can analyze when a user clicks the pause button when a video is playing. (3) Label – It is used to provide extra information for events. These can be used for naming Video titles or downloaded files. (4) Value – It is used to provide a numerical value as an integer for representing data like video player time in seconds or minutes.
This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.