Which phase should Nadia be focusing on with the YourAdventure app?

(A) Launch

(B) Growth

(C) Maturity

(D) Engagement

Explanation

The YourAdventure app just launched recently, so Nadia should be focusing on the launch phase of the app lifecycle. In the Launch phase, her main goal should be to get as many installs, users, and daily/monthly active users as possible.

Conclusion

This question is a part of the Define Your App Campaign Goal lesson from the Learn how to create and optimize Google App campaigns. You can find answers to all the questions asked in this course on our Learn how to create and optimize Google App campaigns Answers page.

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