Create run of network Ad Exchange line Items, one for each inventory type (display, app, and video), with open targeting and single, multi-sized creatives – Dynamic allocation
Enable this feature to capture more high-value programmatic demand across dynamic allocation-eligible inventory – Optimized competition
Enable this feature to capture high-value demand from Authorized Buyers while using pricing rules to control buyer access – First Look
Use this feature to achieve effective pricing across all non-guaranteed demand – Unified pricing rules
This question is a part of the Check your Knowledge section of the “Use Ad Manager’s Yield Management Solutions” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.