Which product feature is each configuration guidance referring to?

Create run of network Ad Exchange line Items, one for each inventory type (display, app, and video), with open targeting and single, multi-sized creatives – Dynamic allocation

Enable this feature to capture more high-value programmatic demand across dynamic allocation-eligible inventory – Optimized competition

Enable this feature to capture high-value demand from Authorized Buyers while using pricing rules to control buyer access – First Look

Use this feature to achieve effective pricing across all non-guaranteed demand – Unified pricing rules


This question is a part of the Check your Knowledge section of the “Use Ad Manager’s Yield Management Solutions” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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