(A) Down and to the left
(B) Down and to the right
(C) Up and to the left
(D) Up and to the right
You want your business to be in the Up and to the right quadrant because Up and to the right shows a growing business.
This question is from the Quiz section of the second lesson “Build a Compelling Competitive Matrix” from the HubSpot How to Build a Compelling Competitive Strategy course.