Which remarketing audiences can be defined in Google Analytics? (Select all answers that apply)

(A) Users who visited a specific page on a website

(B) Users who played a video on a website

(C) Users who speak a particular language

(D) Users who searched for a product on Google Search

Explanation

You can create a specific criteria based on your audience’s Behavior on your website to define remarketing audiences. You can use behavior criteria like users who visited a specific page on your website, users who played a video on the website. You can also use the language of the user from User Demographics feature.

You cannot target people who searched for a product on Google Search because they haven’t visited your website yet. Remarketing is only possible for users who have visited your website before.

Conclusion

This question is a part of the Assessment 4 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the fourth Assessment in our Advanced Google Analytics Assessment 4 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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