Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

(A) Assisted Conversions

(B) Time Lag

(C) Path Length

(D) Behavior Flow

Explanation

The Assisted Conversions report shows how many conversions were attributed to and the assisted interactions that occurred prior to the conversion by traffic channels like display ads, Search ads 360, Rich media ads, etc. This report provides data about the contributing channels and also the revenue or value generated by that conversion channel. You can easily find how Display channel interactions across the full purchase path contribute to conversions.

Conclusion

This question is a part of the Assessment 4 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

Leave a Comment

Share via
Copy link