Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

(A) Goals reports

(B) Acquisition reports

(C) Multi-Channel Funnel reports

(D) Ecommerce reports


The Multi-Channel Funnel(MCF) reports show conversion reports from different channels by analyzing conversion paths and sequence of interactions that ultimately led to the conversion. The MCF reports can credit conversion across various channels like Organic Search and Paid Search, Website Referrals, Social Networks, Affiliates, Email newsletters, and Custom Campaigns.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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