Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?

(A) Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.

(B) An understanding of initial awareness for your product from your advertising campaign.

(C) A percentage chance of a shopper purchasing the product when they click on your ad.

(D) Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.

Explanation

The total detail page view rate (DPVR) helps you understand how many product page views, on average, customers visit after clicking on your ads that direct to Amazon.

Conclusion

This question is a part of the Amazon Attribution beta (Vendor) Quiz and the Gain insights with Amazon Attribution reporting lesson unit. You can find 100% correct answers to all the questions asked in both exams on our Amazon Attribution Beta (Vendor) Quiz Answers page, and the Gain insights with Amazon Attribution reporting Answers page.

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