Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.

(A) Sponsored Brands

(B) Sponsored Products

(C) neither of these ad types


New-to-Brand metrics are only available for Sponsored Brands campaigns. New-to-Brand metrics in Sponsored Brand ad campaigns allow you to measure the order and sales of products generated from first-time customers. A high New-to-Brand metric is very important to promote brand awareness.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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