Which statement best describes what a buyer persona is?

(A) A semi-fictional representation of your ideal customer.

(B) A report that combines the items that an average buyer purchases in a year.

(C) A simple description of demographic characteristics of people you’d like to target.

(D) The most recent lead that converted into a paying customer.


This question is a part of the HubSpot Growth-Driven Design Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Growth-Driven Design Certification Exam Answers page.

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