Which statement describes linear attribution?

(A) It includes converting and non-converting paths.

(B) It’s the most advanced model in Google’s attribution products.

(C) It distributes credit evenly to every single touch-point in a buyer’s journey.

(D) It algorithmically evaluates individual customer paths.

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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