(A) It includes converting and non-converting paths.
(B) It’s the most advanced model in Google’s attribution products.
(C) It distributes credit evenly to every single touch-point in a buyer’s journey.
(D) It algorithmically evaluates individual customer paths.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.