(A) It algorithmically evaluates individual customer paths.
(B) It applies static logic to assign a value to each touch-point.
(C) It includes converting and non-converting paths.
(D) It’s the most advanced model in Google’s attribution products.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.